Packaging Research

These designs for cans of 'coolers' were created by BrandEver in 2013. BrandEver create interesting visuals for branding of all sorts of products coming up with fun and clever ideas that really work as packaging entities. In their own words the company describes themselves as "We build brands with character. No timid wallflowers here. Because we firmly believe that in today’s marketplace - “Safe is dangerous”. And likewise, “Dangerous is safe.”"

They have used the cans to create images that when aligned create faces with hand gestures, very colourful and representing fun and clever at the same time. the text/typeface used is very simplistic with the very pop art style of faces being key to the image and the part that makes this stand out to the consumer. Using the silver of the cans creates a visual that isn't usually seen, often the packaging of a can will try to cover up the silver as much as possible to put their own stamp on it. This branding does the exact opposite and to a great effect.

The target audience is to teenagers and young adults, with comic book style and quirky colours they can attract majority of these type of people, especially as its an alcoholic beverage.

Images of the cans via TheDieLine

Bright. Perceptive. Unconventional. Passionate. 

The Brandever team is a collective including business strategists, designers, writers, artists and photographers, that brings a wide range of expertise and experience to each client. 

Brandever is led by Bernie Hadley-Beauregard. Bernie started Brandever after building a career with a number of successful high end Pacific Northwest consumer packaged goods brands including Purdy’s Chocolates, Starbucks Coffee and Granville Island Brewing. Bernie’s talent is in seeing things the way others don’t, in turning things upside down, but always with a keen eye on the end goal – to create highly successful brands and businesses for his clients. Bernie has a Masters of Business Administration from McGill University where he specialized in Marketing and International Business and a B.A. in Administration from The University of Western Ontario.

BrandEver