Logo Ideas

Comparing these brands and their logos, they are both well established with rolex taking a more classic, posh look and swatch trying to update the brand, with hip/cool watches and designs and fresh advertising campaigns.

The contrast of both brands public image makes it easy to sum up each style and how they work at selling their type of product, this is clear just from their logos. This is because the logo is the direct identifier for the product the brand and what it stands for. For example a brand like 'nike' has a clear italic font type that is clear and makes the consumer think of speed, I am going to deconstruct each of the chosen companies logos  show not only contrasts but similarities between the way that they do this.

This is the brand logo for the luxury watch company 'Rolex' their brand image and overall design is classic and classy, giving them an up market type of consumer, who is more assured by quality than cost. Therefore the logo contains a very classy but clean font that is very standard in the way it is presented but when on adverts and watches stands for something that is very desirable  The crown above the type is simplistic and yet still connotes the complexity of the type of timepiece the company creates. Both are used very effectivly to create a logo that not only defines the company but is easily associated with wealth and class, someone with a Rolex watch will be identified as well off.

Whereas the cooler and more fun watch company 'Swatch' has a brand image that reflects quality and creativity. The overall design is to attract younger people with a very contemporary vibe that does come across as fun and clever. The logo itself is very simplistic and has a very distinct style about it. The type used is very circular and flows well, on its own the type would work very well as a contemporary feel. The swiss logo to the right of the font is to represent, not only the country the watch company was founded, but also to show that they create quality products and they are no gimmick type of company. The consumers are very different and are looking for good value for money, the logo as an identifier is less strong as Rolex but the style strongly connotes the type of consumers they want to attract.